For BELISO Sp. z.o.o., 2007 was yet another, very important and successful year. In January, we launched our exclusive lounge Ce-Ce 'of Sweden Hair, Beauty & Spa in Warsaw. In mid-2007, new products of the Ce-Ce 'MED brand were introduced into the consumer market; this series constituted our response towards five major problems with hair and head skin.
The MED series is now available among others in pharmacies, drug stores, and brand stands in shopping centers. In 2009 the company introduced next brands of professional equipment for hair styling - including stylish Ice Diamond flatteners and technologically advanced devices by Metropolis brand. The Beliso's portfolio was complemented with professional, top quality brand My Marilyn series of hairbrushes.